Social Media Resources

We’ve pulled together some invaluable free resources to complement our blog How to Improve Your Social Media, which links to lots more resources.


Google Digital Garage runs online training and webinars. You can also book a 1:1 for mentoring with Google Digital Garage in partnership with Digital Boost.

Google Ad Grants should be something all non-profits do. Check out Google Non-Profits guidance and Quick Tutorial on How to Access Google Ad Grants.

Lloyds Bank Foundation

Have published this Communications Support guide, which includes Succeeding on social media.

Royalty-Free Images


Not sure where to start? Watch this 10-minute tutorial on YouTube. Get the upgraded version of Canva to access more images and templates for free with Canva for non-profits.

The School for Social Entrepreneurs

Created this Social Media and Marketing Video, which talks about the various social media platforms, what they’re good for and how they work.

The Media Trust

The digital marketing strategy toolkit

The Media Trust resource hub

Digital Communications Training and Access to Volunteers with The Media Trust

Charity Comms

Add your email to receive a link to download this 2015 guide: The insiders’ guide to social media for charities

The Small Charities Coalition

Register for free to access their Marketing and Communications Resources, including a communications planner, video on digital marketing and guide on creating a strategy.


This Tonbridge-based agency has a YouTube channel with social media webinars and it also runs an online community. Helpful blog posts include:

Social Media Calendars

Digital Fundraising

ZC Social Media

This Rochester-based agency has run training sessions for SKC. You can subscribe to access her Little Book of Content Ideas. Free tools recommended by Zoe include:

Creating pages for your organisation:

Thanks to Michael, of Burning Leaf Creatives, for collecting these for us.

Charity Digital

  • Charity Digital have lots of resources on Marketing and Communications (look under topics), which includes social media. You have to register and login to access resources, but it’s free.
  • In this YouTube Video from Charity Digital, Facebook’s Cara Lewin offers an overview introduction as well practical tips for social media campaigns on Facebook platforms.

Heritage Digital

This project with Charity Digital has lots of resources including a social media policy template and webinars on topics such as such as user-generated content

Check Out

Social Media Examiner

Just Giving blog: Where Should I start with Social Media?

Hashtag Guidance:

Posting Frequency:

Social Media Listening Tools

More resources

For more Marketing, Communications and Digital support visit our resources by clicking the orange link. If you need help with this, check out our presentation.