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We have some suggestions of things you could do to overhaul your online fundraising, but would love to hear your ideas too.
Please do let us know if you have tried fundraising virtually and have something you would like to share with others email@example.com
We shared some of the virtual fundraising efforts by Kent organisations during lockdown in our blog.
Media Trust have shared The Digital Fundraising Book by Matt Haworth Of Reason Digital, which is well worth a read. Enjoy!
Get supporters to turn their daily exercise into a fundraiser, you can use platforms like virtual runner to make this happen.
Or, maybe you want to encourage supporters to stay at home, if they are on the Snapchat Zenly app, they can compete with their friends, to see who stays at home the most.
For those who prefer arts and crafts, Mind have come up with the viral knit and a number of animal shelters in the US have set up bad pet portraits; where a volunteer draws a picture of your animal in return for a donation.
What about setting up a virtual quiz? There are specific platforms that you can use to do this; such as virtual quiz events or you can just do your own DIY version using one of the many online chat platforms and an online giving page.
There are all sorts of opportunities to encourage your supporters to get sponsorship whilst they are isolating.
People got involved in the 2.6 Challenge – set up to save the UK’s charities during the pandemic. It called on ‘home heroes’ to dream up a sponsored activity based around the numbers 2.6 or 26 to mark Sunday April 26 – when the 40th London Marathon would have taken place, raising an expected £60m for UK charities.
Forget Movember, the isolation beard challenge is gaining momentum, with a number of charities encouraging men to grow beards in return for sponsorship.
And you could involve children in a challenge; there are many 30 day Lego challenges available on the internet; why not suggest sponsorship for completion of the challenge; remember there are opportunities for photos and videos to be shared on your social media.
Take this opportunity to get to grips with your organisation’s social media, try to grow your followers and if you don’t know how to use each platform to its best extent get in contact with SKC, we might be able to find you a volunteer to help you with social media. Facebook is just one example of a platform that can help with fundraising, it provides a donation facility for your organisation page and encourages its users to set up a birthday fundraiser.
You may have taken part in #GivingTuesdayNow – a global day of giving and unity that took place on May 5, 2020 as an emergency response to COVID-19. It was held in addition to the annually scheduled GivingTuesday event on December 1, 2020. The GivingTuesday website has tools and resources, including graphics and social media images.
If your supporters are at home indulging in some online shopping, you can encourage them to raise money as they shop. The following platforms offer a commission to you, if your supporters use them when doing their online shopping:
eBay launched #CharityConnect July 2020 for charities to learn to harness the power of online sales.
If you don’t already have a donate button on your website, now is the time to get one. Usually online donate buttons are powered with an online giving platform in the background. This article gives a good run down of the online giving platforms available in the UK (it is worth comparing website features and fees)