VIDEO: An Introduction to Marketing for Small Organisations

Topics: Marketing and Communications, Resources

We all think we know what marketing is – but what does it really mean for small, not-for-profit organisations and how do we market ourselves in the aftermath of COVID-19?

This free webinar from Philippa Cowley-Thwaites, Consultant with Straight Talking Communications, is an introduction to the world of marketing and how we make it manageable to match capacity.

She will explore the elements of the marketing mix – particularly promotion which is crucial in getting back to business post lockdown – and the simple things you can do to bring your cause or service alive.

Not all of us have the luxury of a communications team, so she’ll also share some practical tips on making your organisation marketing-focused.

You’ll get a real insight into what you can do now to get your organisation noticed – and how to sustain it.

Check out Philippa’s Marketing Toolkit

Philippa recommends looking at The 7 Ps of Marketing document by The Chartered Institute of Marketing.