An Introduction to Digital Fundraising and Digital Marketing
Date: 19 May 2021, 10:30 am - 11:30 am
Join Kent-based Digital Marketing Agency MCM Net for an overview of digital marketing and how it can support your digital fundraising efforts.
Our trainer will outline the areas below and how they can support digital fundraising, providing tips and examples:
- Pay Per Click (PPC) including Google Ad Grant
Pay-per-click is an internet advertising model used to drive traffic to websites, in which advertisers pay each time a user clicks on one of their online ads. Google is the world’s most visited website and has 90% of the search engine market share in the UK. Over 3.5 billion searches are made every day. PPC advertising can help charities get themselves in front of users when they are looking for related services. PPC should be a key element of online fundraising strategy. Our talk will introduce how advertising through Google Ads can help charities bring more users to their websites, including best practices to ensure that budgets are being used effectively.
- Social Media
18% of donors worldwide have given through Facebook, with 88% saying they are likely to do so again in the future. A strong social media presence and consistent posting schedule can help charities spreads their message and reach new donors.
Our talk will cover organic posting on websites such as Facebook, Twitter and LinkedIn. We’ll cover the main audience for each channel, the type of messaging that works best and what goals you should be setting.
We’ll also share some best-practice tips to improve social media posting to engage new and existing audiences.
- Paid Social Media
With social media becoming far more monetised and competitive, it can be hard to reach your audience through organic posting alone. Our talk will introduce how advertising through social platforms like Facebook can help charities achieve their fundraising goals by reaching new audiences. We’ll also share some best-practice tips to ensure that budgets are being used effectively.
- Search Engine Optimisation (SEO)
SEO is the process of optimising your webpages to get them ranking higher in organically in search engines, i.e. without using Google Ads to appear there. By following best-practice tips presented in our talk, charities will be better placed to get their key pages ranking for the keywords they’re targeting. We’ll de-mystify the jargon surrounding SEO and provide advice that you can start implementing on your websites right away.
This session is suitable for digital marketing beginners.
£10 + eventbrite booking fee
You might also be interested in these two helpful blogs by MCM Net on Digital Fundraising